OpenWeb is a social engagement platform that builds online communities around digital content.
Industry
Social Engagement, Adtech
Type
Saas platform
Key figures
Role
Senior Product Designer
Period
2023 - 2024
As part of integrating display ads into one of the world’s most engaged online conversation modules, it was necessary to develop a dedicated platform for creating and managing campaigns.
Working closely with the product team, which includes 2 PMs and 4 Designers, we began by analyzing existing platforms, identifying user needs, and mapping their journey.
At the same time, work on the design system was initiated, and the various sections of the platform to be developed were divided among the team’s Designers.
The section assigned to me focused on the account creation, and management of campaigns, including audience targeting, its automation and prediction, as well as performance tracking.
The design
We started by creating wireframes to structure the flows and functionalities in collaboration with the Product Manager.
Once these drafts were validated, we developed interactive prototypes using the new design system, and test them with all stakeholders.
This phase allowed us to make some adjustments based on their feedback, and evolve the Design System throughout the process.
Results
Other works
